Did you know? Only 30% of Kenyan brands have a solid content marketing strategy. Yes, just 30%. In a digital era where content is king, that's a shocker!
Did you know? A staggering 90% of marketers swear by the importance of content type. They argue that social media, blogs, webinars, or ebooks dictate marketing success. But what if I told you they're wrong?
Here's the jaw-dropper: The type of content doesn't matter as much as its quality and relevance. It's not about whether it's a blog or a video, but rather, if it's engaging, valuable and hits your target audience right where it matters.
For instance, if your target audience is Gen Z, a well-crafted TikTok video might be more effective than an elaborately written blog. On the other hand, if you're targeting professionals, a detailed, insightful white paper could do the trick.
Let's talk about content marketing. It's not just about churning out blog posts. It's about crafting stories that resonate with your audience, stories that convert.
Benefits? Increased brand visibility, improved customer loyalty, and yes, more sales.
Here's your 10-step guide to nail content marketing:
1. Define your goal: Sales? Brand awareness? Be clear.
2. Know your audience: Age, interests, pain points.
3. Content type: Blogs, videos, podcasts? Choose wisely.
4. SEO: Keywords are your best friends.
5. Distribution channels: Where does your audience hang out?
6. Calendar: Consistency is key.
7. Engage: Respond to comments, start conversations.
8. Collaborate: Influencers can be game-changers.
9. Analyze: Keep an eye on metrics.
10. Adapt: Be ready to tweak your strategy.
Are you ready to join the 30% and boost your content marketing game?
Do you desire a game-changing content marketing strategy for your Kenyan business?
Get ready to discover three secrets that will usher in a revolution for your business.
Secret 1: The Uncommon - Utilize Local Vernacular.
Incorporate popular Kenyan phrases and slang in your content.
This fosters a sense of familiarity with your audience, seamlessly bridging the corporate-consumer gap.
Think about how Safaricom creatively uses "Twaweza" in their campaigns.
Secret 2: The Surprising - Be a Storyteller, Not a Salesperson.
Draw in your audience with compelling stories that evoke emotions.
This strategy is not just about selling products; it's about building connections.
Consider EABL's 'Tusker Lager' ad campaign, centering around stories of unity and resilience.
Secret 3: The Unknown - Harness the Power of Influencer Marketing.
Partner with local influencers who embody your brand values.
This effective tactic is surprisingly underutilized in Kenya.
Imagine your brand being represented by someone like Abel Mutua, with his large and engaged audience.
Think of these strategies as ingredients in a delicious “Nyama Choma” dish.
The local vernacular is the meat, storytelling is the seasoning and influencer marketing, the smoke that signals it's ready.
Alone they're good, but together they're great, yielding a mouthwatering result - a successful business.
I hope you're now excited to put these secrets into practice.
Remember, it's all about creating relatable, engaging content and leveraging existing audiences.
Looking forward to seeing your business thrive, reach out for a quote today via email sam@esubu.com .
#ContentMarketing #DigitalStrategy #KenyanBrands