Five Sales tips for success

1. Sell Benefits

Customers will never stop believing that they can get more out of something. It’s your duty to convince them that they will be able to do that. Sell dreams and not features, we will always keep opening our wallets to products that make us feel better, think big or be creative. Whatever you want to be our product will help you do just that. This does not mean that you push a crappy product down a customer’s throat, the best products to sell is the one which you are the number one customer, something that you are willing to use. Put yourself in customer’s shoes.

2. Scarcity effect

Customers want more of those things they can have less, you have to point out the benefits, your unique value preposition and what they stand to loose by not taking your offer. Make sure you let them know about what makes your product special.

3. Solve your customers pain problem

Understanding you customers pain problem lines you for success, they do not care about the price or what you went through to build the product (The ninja’s you hired, the money you have spend to get your first minimum viable product, it’s none of their business), all they want to know is how you will make their pain go away, it does not have to be better, faster or cheaper. Start-ups that understand their customer’s problem grow to become huge successes. You don’t have to be right at the start but you should be flexible to pivot your start-up.

4. Eyes on your target

“If you target everyone, you will end up selling to no one.” In sales it does not t fly anymore cos they don’t work; if you do not a segment that you are targeting is more like waking up with no goal in mind and wandering around the whole day. This is to help narrow your focus to help you land the first customers who are very important, the first follower or customer is very crucial since they validate your business idea that means you are not crazy or way over your head.

5. Tell a story

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” -Annette Simmons”

You will be able to leave a lasting footprint in your prospects hearts by telling a compelling story that captures their interests and imagination. They will believe in a story more than all the facts you have before them. Find a story to tell, how you started, where you began and what you would love to do to make the world a little better.