When
setting up a dating profile, you leave some details; to be honest some parts
you will lie or try to be sweet in which these case it’s what we call cheap
talk. Your lies are to be as close to the truth as possible. This situation leaves you with no option
where you have to sensibly hide some information or lie outright since you are
dependent on what you think potential partners are looking for as well as the
cost of lying about yourself. As much as we want to be loved or appreciated for
what we are, things are a little complicated, she may find you interesting just
because you like adventure but she may not want to date or go out with you the
reason being, your political or religious views, that’s why you might hide this
details, if she finds out at some point she may accept as small negative traits
of the whole package. I would justify
this deception that you are doing the other party a favour, whereby both
interests are aligned and you have removed minor obstacles on the way.
Businesses
and startups talk, is cheap too.
The
logic behind dating profiles is the same in business; no one wants to date the
uglier, fatter and poorer guy. You have to stand out, that’s the main reason
you need branding from the start in order to win customers, employees and
investors hearts. No employee would want to work for you with the information
that you are almost bankrupt and the bank is on your neck, no investor will
write you a cheque with this information that financially you are not doing
well, no customer will want to buy from you with knowing that they are the
first person to ever think of buying from you. These now validates my argument
of lying or hiding some information. You have to project an image that is
aligned to your customers, employees and investor’s interest, it does not matter
if it’s the true picture, you tell them what they want to hear and give them
what they want.
It’s
time to signal that you really meant it.
The
question that remains unanswered as i approach the end, how do you overcome the
cheap talk? In dating, it’s the idea of
signaling something to the other party to try to impress them; you cannot just
say “I really mean it” You need to show
some special interest in the other person these elevates the talk from being
cheap to credible.
A
smart guy cannot simply say that “I’m very smart”, in a job interview, no one
will hire by that statement since such cheap talk proves nothing. Smart graphic
designer has competence in using software or some of their work to showcase and
completed projects, in other words he puts his money where his mouth his.
People
have heard a lot of cheap talk for most of their lives and they would only
value something to back it up. Find your own ways to signal what you mean to say,
to your customers, employees and investors.
Customers back it up with benefits they are likely to get, employees
back it with the growth plans and investors back it up with traction (Results
achieved).
Tags:
Business