Start-up Life- My experience.

2013 and 2014 have been the toughest years in my entire life. There are some things i have learnt from this experience.

It takes energy, time, desire, craziness and determination to make s start-up work. I have hit moments of desperation where i felt like letting go and going out there to look for a fulltime job. At times I found it hard to l sleep at night and also getting up in the morning, it’s not that am in any kind of stress but the thoughts of doubt like that little part inside me telling me “Am I just wasting my life, what if it does not work, I will probably be broke forever, Just take a job and forget all this” These moments have made me doubt myself whether am on the right track or running to my biggest fear that is poverty. I have never lost faith in Fine Blendz and now am creating a second startup – Soko Huru (Swahili words meaning a Free Market). There many things I have done terribly wrong but I will also tell myself that it was the best decision I could have made at that moment, I will not forget the quote “Worst lies are the one you tell yourself”

I have not been around for a long time but for the 24 years I have been on this earth and about 17months in my two startups I can tell for sure that it all boils down to what problem are you solving and people are willing to pay, the worst part they don’t care how you do it, all they want are results. How passionate am I about the problem am trying to solve, it something I believe in and will do it forever, I will always get up every Monday morning to make juice whether I get paid or not.  I have two dreams, one is to make consumption of fresh squeezed juices and smoothies part of Kenyan Culture, Healthy stuff, something we cannot live without and probably one day help farmers access markets who work hard in the farms.  Second is to create a platform for small business to market and grow using the power of the internet. I have made a vow a commitment that these are the two things I will do in my life. They give me a reason to get every day.


I will never be a victim but I choose to fight everyday for what I believe in, I think you should try too, on you deathbed you will probably regret the things you did not do just because you were scared. I have found out that courage is not dealing with your fear but being afraid but still doing it. Am not writing this to be just another motivational crap but to light up the fire inside you to write down a plan of what you want to do and just do it every day…..

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