The ITunes of Africa, The next biggest startup that will probably change
how we consume music and video in Africa.
BIGxGh.com, Ghana’s number one music
website which empowers Ghanaian musicians by offering a platform to showcase
their art to music and video fans. Currently operating in Ghana and
Nigeria, It’s so cool!!! With new content on the site, personalized
recommendations of the type of music you like, one can build a playlist on the
site and unlimited downloads. They have
accumulated a very large community of Ghana music enthusiasts on the internet
(About 100k Facebook Fans, More than 20 million views and 558K Downloads in
2014) and continue to serve as a direct link between artists and fans. It’s
founded by, Dominic Mensah and Prince Boakye Boampong. They closed an investment deal with Savannah
fund of $25k in April 2014. They were runners up in Seedstars world in Nairobi,
July 2014.
How did it all begin? That’s the question we all want to know, Dominic
lives in US and was looking on the internet for Ghanian Music but he could not
find any, he called Prince back in Ghana, they started exchanging music, then
his friends in the US started asking Dominic, how come he always had the latest
Ghanian music? Together with prince they
were able to build a blog where they could upload the latest music for friends
in US, little did they know what they build, the blog started getting good
traffic that they noticed they were up to something special. After running the blog for a couple months
they finally decided to take a step of faith and set up a company where they
would provide a platform for artist to display their art worldwide.
Take away:-
Startups that solve big problems and understand their users are destined
for huge success, BIGxGh.com is providing a platform for artists and at the
same time ensuring its fans get quality music and videos. They created a
product that didn't exist in Ghana and that’s what you should do; find a creative solution to an existing problem or come up with a better alternative
than what is currently available. Best solutions are the ones which you are the
number one customer.
Tags:
Start-ups